Two-thirds of India’s creators now come from non-metros: Report
New Delhi: India’s creator economy is becoming increasingly decentralised, with nearly two-thirds of creators now based in non-metro markets. Yet most undertake only one paid brand campaign annually, highlighting the gap between participation and sustainable income, according to a report by the Indian School of Business (ISB) and creator marketing platform HashFame released on Tuesday.
The report, Understanding the Canvas of India’s Creator Economy, found that India’s creator base has expanded more than fourfold over the past five years—from about 0.96 million in 2020 to 4.12 million in 2025.
