61% of surveyed consumers see on-device AI driving responsiveness, trust: CMR

NEW DELHI: 61% of surveyed consumers said on-device artificial intelligence (AI) processing improves responsiveness and trust, according to the findings of a CyberMedia Research (CMR) study released on Monday.

It found that an overwhelming 82% of consumers believe that transparent data practices would improve trust in smartphone AI experiences.

The findings come against the background of smartphone makers, including Oppo, Vivo, Xiaomi, and Samsung, integrating AI deeply across their mid segment-to-premium portfolios to offer more value propositions and improve user experience, while seeking software-driven monetisation opportunities in the long term.