‘India’s spam call problem is only going to get worse,’ says Truecaller CEO
India ranks as the fifth most spammed country in the world, behind Indonesia, Chile, Vietnam and Brazil, according to a study by Truecaller in May. With spam intensity at 66% India is fifth worst-affected market globally and the problem is only “going to get worse”, according to Truecaller CEO Rishit Jhunjhunwala.
Not just a ‘today’ problem
In late 2025, the Telecom Regulatory Authority of India (TRAI) required promotional telemarketing calls to use 140-series numbers and mandated phased adoption of 1600-series numbers for BFSI service and transactional calls. The stated goal was to help consumers separate legitimate business calls from spam.
