Netflix strikes deals in short-form video push
Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major US media publishers to carry bite-sized content on its platform.
The streaming giant has signed agreements with publishers including Penske Media, BuzzFeed Studios, Conde Nast, Hearst Magazines and People Inc. to feature a range of news, lifestyle, celebrity and how-to video programming.
The deal was reported on Tuesday in entertainment news outlet Variety, which is owned by Penske Media and will provide content in the arrangement.
