India’s Enterprise Messaging Has a New Rising Star, And It’s Not SMS or WhatsApp

Bengaluru (Karnataka) [India], July 6: For more than a decade, enterprise messaging has revolved around two familiar channels: SMS and WhatsApp. One offered reach. The other offered engagement. Neither offered both.

SMS became the default communication channel for businesses because every mobile phone could receive it. Banks used it for OTPs, fintech companies for alerts, healthcare providers for appointment reminders, and e-commerce brands for delivery updates.