Microsoft launches $2.5 billion AI venture to help businesses adopt artificial intelligence

Microsoft is investing $2.5 billion to launch a new company that will help businesses choose, build and deploy artificial intelligence tools that best suit their needs. The new venture, called Microsoft Frontier Company, will let organisations adopt AI while generating better returns on their investments.

The company said Microsoft Frontier Company will start with 6,000 employees who will work directly with customers. These teams will include forward deployed engineers (FDEs), technical consultants, support staff and sales professionals with expertise across different industries. Rodrigo Kede Lima, who currently leads Microsoft’s Asia business, will serve as the president of the new company.