Maker of Lucky Strike, Dunhill cigarettes says it will cut workforce by 20% in AI-driven overhaul

British American Tobacco plans to cut about 20 per cent of its workforce as it pursues an AI-driven overhaul to lower costs and lift profits amid regulatory challenges and delayed launches.

The maker of Lucky Strike and Dunhill cigarettes said on Monday it would cut around 5,500 jobs and move roughly 3,500 roles to third-party firms, including Accenture. The restructuring would affect around 9,000 employees in total, but excludes the U.S., the company’s biggest market.