Legacy studios bet on mobile-first entertainment for next growth phase
Mumbai: As mobile-first entertainment reshapes how younger audiences consume content, India’s legacy media companies are betting on digital-first platforms, micro-dramas and creator-led businesses to rewrite their growth playbook.
From Yash Raj Films (YRF) and Zee Entertainment to Saregama, entertainment giants are deepening their presence in emerging digital entertainment formats to build the next generation of intellectual property (IP).
