Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Film production company Yash Raj Films (YRF) has invested in digital-first entertainment company Rusk Media, marking the studio’s first strategic bet on India’s emerging vertical entertainment market as it expands into mobile-first storytelling.
The financial terms of YRF’s investment were not disclosed.
The investment comes days after Rusk Media raised Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies. Existing investors Info Edge Ventures and IvyCap Ventures also participated, alongside a consortium led by Audacity VC.
