Apple’s price hike unlikely to dent India demand; may strengthen premium appeal, say analysts

Following Apple’s price hike, analysts believe it is unlikely to impact iPhone sales in the country. According to them, Apple is the last major player to raise prices, while most of its competitors have already implemented multiple price hikes. In fact, Apple’s delayed price increase has provided the company with some relief from a competitive standpoint. Analysts also believe iPhone users may view this as an anticipated price increase and could potentially advance their purchase decisions.