Walmart’s Flipkart, Amazon step up India ‘quick commerce’ bet as competition heats up

Walmart’s Flipkart and Amazon said on Wednesday they are speeding up expansion of their “quick commerce” business in India with a focus on smaller cities, as the two global giants compete in the $11-billion sector dominated by domestic players.

Flipkart and Amazon are late entrants to the space that has boomed in India and sees companies home delivering everything from iPhones to milk within 10 to 30 minutes from neighbourhood warehouses – a ‌phenomenon that has ⁠reshaped shopping ⁠patterns in the world’s most populous nation.