Amazon takes quick-commerce war to 300 cities
Amazon plans to expand its quick commerce service Amazon Now to more than 300 cities across India, a move that would give it the widest geographic footprint in the country’s ultra-fast delivery market and intensify competition with Blinkit, Zepto and Swiggy Instamart as the battle shifts beyond the metros.
The announcement came during a visit by Amazon CEO Andy Jassy to an Amazon Now micro-fulfillment centre in Mumbai on Wednesday. Calling the service Amazon India’s fastest-growing ecommerce business, Jassy said the company was drawing lessons from India that are now being deployed globally.
