In South Korea, a job or partner at Samsung, SK Hynix is the new ‘A+’ catch

The global AI boom has turned South Korean chipmaking giants SK Hynix and Samsung Electronics into stock market darlings. It has also thrust their employees into the top tier of the country’s highly competitive marriage market.

South Korean matchmaking firms say people working at the firms are now ​being ranked alongside doctors, lawyers and people from other traditionally elite professions as hefty bonuses linked to the global AI boom create a new class of affluent employees.