L’Oréal buys control of Innovist as India beauty battle intensifies
L’Oréal SA is acquiring a majority stake in Indian beauty startup Innovist, deepening its bet on one of the world’s fastest-growing personal care markets as global consumer companies race to secure high-growth digital-first brands.
The French cosmetics giant said Thursday it signed an agreement to buy control of Innovist, the parent of science-led personal care brands Bare Anatomy, Chemist at Play and Sunscoop. Financial details were not disclosed. The founders will remain minority shareholders and continue running the business, while L’Oréal has secured rights to acquire the remaining stake over time.
