UK regulator sets out conduct requirements for Google’s search services

Britain’s competition watchdog ordered Google to provide greater transparency on how its search rankings work, part of new rules aimed at securing a “fairer deal” for businesses and addressing concerns over the U.S. tech giant’s dominance in the sector.

Google must rank organic search results using objective criteria, increase transparency ‌around rankings, introduce ⁠clearer ⁠complaint processes, and allow users to transfer their search data to authorised third parties, the Competition and Markets Authority said on Wednesday.