Amazon to open more than Urban Fulfilment Centres in India; targets Blinkit, Zepto on selection

Amazon is significantly scaling its quick commerce play in India, announcing the rollout of more than 100 Urban Fulfilment Centres that will offer four times more product selection delivered in minutes a major expansion of its Amazon Now platform timed ahead of Prime Day 2026.

Urban Fulfilment Centres are larger-format facilities that build on Amazon Now’s existing network of over 1,000 Micro-Fulfilment Centres across 100 cities, adding a new infrastructure layer designed to dramatically widen the range of products available for rapid delivery.