The Next Frontier: LG’s future is not just the TV and fridge in your home

Seoul, South Korea: For decades, LG Electronics was defined by the products that sat quietly in people’s homes — refrigerators humming in kitchens, washing machines spinning in utility rooms and televisions dominating living rooms.

Today, the South Korean company is trying to redefine itself.

At a series of briefings with reporters in Seoul this month, LG executives outlined a future that stretches well beyond traditional consumer electronics. The company is increasingly positioning itself as a provider of recurring services, a business-to-business technology partner and, eventually, a player in the emerging world of physical AI and home robotics.