India’s travel tech sector enters AI-led growth phase, online market to hit Rs 3.8 trillion by FY28

India’s travel technology sector is entering a new phase of growth driven by artificial intelligence, increasing digital adoption, rising travel demand and expanding online penetration, according to a report by Motilal Oswal Financial Services, titled ‘Entering the AI Orbit!’.

The report highlights the transformation of the travel ecosystem from a fragmented, agent-led offline model to digitally enabled Online Travel Agencies (OTAs), and now towards AI-powered travel platforms capable of delivering hyper-personalised recommendations, dynamic packaging, real-time planning and assisted decision-making.

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