Asset-light billionaire: Gupta built 4.1 million kirana network with $2 mn capital, sold to Meesho for Rs 202 crore

In an age when India’s most lavishly funded startups are burning thousands of crores to shave minutes off a metropolitan grocery run, Anshul Gupta built the opposite kind of company. No warehouses. No delivery fleet. No feet on street. A little over $2 million raised across five years. This month, Meesho bought it for Rs 202 crore.

The number is what makes the bet defensible. Retail Pulse Labs, the entity that runs Kirana Club’s marketplace, booked Rs 15.84 crore in revenue in FY26 against a slim Rs 30-lakh loss, according to Meesho’s exchange filing. At Rs 202.08 crore — the company’s first acquisition since its December listing — Meesho is paying close to thirteen times that revenue.

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