Cognizant bets on AI to generate $1-billion pipeline
US-based IT services firm Cognizant expects an AI-driven system that analyses employee and customer interactions to generate as much as $1 billion in incremental business pipeline by the end of this year, after already creating about $200 million in opportunities.
Speaking at the company’s AI forum last week, CEO Ravi Kumar S said the initiative, built around what Cognizant calls “context engineering”, mines emails, meetings, chats, contracts and other enterprise data to uncover potential sales opportunities that would otherwise remain scattered across the organisation.
