Indian e-commerce users lose up to Rs 28,000 crore annually due to fraudulent digital practices: Report
The fraudulent internet design strategies, also known as “dark patterns”, are estimated to cost consumers between Rs 25,000 and Rs 28,000 crore annually, according to Datum Intelligence Report.
As per the report titled ‘Dark Patterns in India’s Online Marketplaces’, nearly 88% of India’s 304 million e-commerce users incur extra expenses of approximately Rs 78-Rs 87 each month as a result of activities like hidden fees, mandatory add-ons, drip pricing, fake urgency prompts, and subscription traps.
