KPMG survey just showed why more than 50% companies may be in for a ‘rude shock’ on their AI spending

Companies rushing to adopt AI may soon face unexpected costs as many struggle to track how much they are actually spending on the technology, says a KPMG survey. The study found that only 26% of companies have a comprehensive view of their AI costs, while 50% have only partial visibility. Another 22% said they have no visibility into their AI spending or only see costs after receiving bills. Unlike traditional software subscriptions that often come with fixed fees, many AI services charge customers based on usage. Costs are measured through “tokens,” which are units used to calculate how much computing power AI systems consume.

According to Steve Chase, KPMG’s global head of AI, many companies are struggling to keep up with the rapid growth in usage.