Zepto links free delivery to demand
Zepto has begun linking its free-delivery threshold to demand levels, raising the minimum order value for free delivery to as high as Rs 299 in some locations and during peak hours, marking a further shift away from the aggressive fee waivers that defined the quick commerce sector last year.
Pre-IPO Pivot
The move comes as the company prepares for a public listing and as the industry increasingly focuses on profitability and unit economics after an extended period of customer acquisition-led discounting.
