Google Search gets profiles feature: What is it and what it means for users

Google has launched Search profiles, a new way for publishers and creators to “shape their presence on Search”. Announcing the new profile pages, Google said that Search profiles are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search. “Search profiles give publishers and creators a central place to showcase their latest articles, videos and social posts,” the company said.

People can easily follow sources from their profile, making it more likely that content from those creators and publishers will appear in Discover, which is available on the home screen of the Google app.