Winning in the AI Era: Agentic Commerce and the Reinvention of Digital Retail

Retail has spent the last decade digitizing commerce. The next decade will redefine how commerce operates. For years, digital retail transformation has focused on improving transactions: better storefronts, faster checkouts, stronger recommendation engines, and omnichannel experiences. But as AI matures, the conversation is shifting from digitizing customer interactions to redesigning the operating model behind them.