Zee-FIFA deal spotlights JioCinema’s 2022 World Cup bet
Zee Entertainment’s acquisition of FIFA tournament rights for the next eight years marks a significant addition to its sports portfolio. But media industry executives say the firm may need to balance prestige with profitability as it seeks to monetise football audiences in India.
The discussion inevitably turns to the FIFA World Cup 2022, which was streamed on JioCinema and broadcast on Sports18 channels, both owned by Viacom18 at the time.
