WWDC 2026 is a high‑visibility test of Apple’s AI strategy: Here’s why

Apple Intelligence hasn’t had a smooth run. In fact, Apple’s AI ambitions can be best described as dismal, especially when its rivals are making major strides every few weeks! Hence, this year’s Worldwide Developers Conference (WWDC) means a lot more for Apple than any of the previous editions – this year’s WWDC could prove to be a make-or-break point for Apple’s AI chapter.

Over the past year, Apple has made some crucial decisions for its AI future, with the major one being a tie-up with Google for using Gemini as the base of its AI models. With the former AI chief, John Giannandrea,