India has 500 million gamers. Advertisers are still figuring out how to reach them
India’s gaming numbers are hard to ignore: roughly 517 million gamers, or nearly one in five of the global player base. This is a market that grew 43.9% in a single year to reach $2.79 billion in 2024, with PwC projecting revenue climbing to $3.96 billion by 2029.
And yet India generates just 1.1% of global gaming revenue.
That gap, between an audience of historic scale and the money flowing through it, is the defining tension of the Indian gaming market. It is also the opportunity the rest of the world is beginning to move on.
