Google CEO Sundar Pichai called out ‘biggest AI budget problem’ of companies world over from IO stage with a solution: Companies can save a lot of money by …

Google CEO Sundar Pichai shifted the AI conversation from to economics at this years’s Google I/O conference. Pichai warned that the companies around the world are blowing through their annual AI budgets by May due to runaway token usage. Pichai said the rapid rise of AI agents has created unprecedented costs for enterprises. “Companies are already blowing through their annual token budgets and it’s only May,” he noted, referring to the billions of tokens consumed by AI systems each month. Pichai said the rapid rise of AI agents has created unprecedented costs for enterprises. “Companies are already blowing through their annual token budgets and it’s only May,” he noted, referring to the billions of tokens consumed by AI systems each month.

Suggesting a solution Sundar Pichai announced Gemini 3.5 Flash