Delhi HC upholds TRAI 12-minute TV advt cap

A Division Bench of the Delhi High Court has upheld the validity of regulations limiting television channels to a maximum of 12 minutes of advertisements per clock hour, dismissing a bunch of 17 petitions filed by general entertainment channels, news broadcasters and regional television channels.

The verdict means television channels will continue to be subject to restrictions on the amount of advertising they can carry in an hour. The court held that the framework is intended to protect viewers from excessive commercial interruptions and ensure a more satisfactory viewing experience.

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