Carting commerce into AI territory as Google unveils Universal Cart platform

From tracking prices and surfacing deals to alerting users when an out-of-stock item returns to inventory, agentic AI-led e-commerce is rapidly gathering momentum, with Google making a major push into the space.

At its flagship I/O event earlier this month, the tech giant unveiled Universal Cart — an intelligent shopping cart that allows consumers to add products to a single cart while browsing Search, interacting with Gemini, watching YouTube or even reading Gmail.