When AI becomes the tutor

India’s coaching industry, estimated to be worth over Rs 58,000 crore, is facing its biggest disruption in decades – and this time the challenger is not a traditional edtech company, but Google’s Gemini ecosystem.

By integrating free AI-powered mock tests, conversational tutoring and personalised performance analysis into Gemini, Google is steadily positioning itself at the centre of India’s competitive exam-preparation market. Through partnerships with players such as Physics Wallah and Careers360, Gemini is reshaping how students prepare for exams like JEE and NEET – and more importantly, where they prepare from.