Jio launches Rs 200 OTT pack with 15 apps as telcos look to lift user spending
Reliance Jio’s launch of a new OTT-focussed top-up plan signals how telecom operators are increasingly looking beyond broad-based tariff increases to drive customer spending, as immediate tariff interventions appear unlikely and operators seek alternative routes to improve average revenue per user (Arpu).
The company on Tuesday launched a Rs 200 OTT Pass that acts as a periodic top-up plan for users with an active base recharge. The offering includes access to 15 OTT platforms, over 1,000 live TV channels through JioTV, 30 GB of high-speed data and unlimited 5G usage linked to the customer’s existing plan.
