Zee Entertainment appoints Shipra Wahi as chief sales officer for Zee5

Zee Entertainment Enterprises has appointed Shipra Wahi as Chief Sales Officer of its streaming business, Zee5.

In this role, Shipra will be responsible for driving the strategic revenue approach for Zee 5 across sales, strategy and operations with a strong focus on enhancing monetisation opportunities to build a future-ready digital sales ecosystem.

Shipra will be based out of the company’s office in Noida and will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.