Target India head says retailer weighing AI tool costs amid shift to usage-based pricing

Target India head said on Monday that a shift to usage-based AI pricing is pushing the U.S. retailer to look more closely at making costly tools available for its employees.

AI firms such as Anthropic and OpenAI are increasingly shifting to token-based pricing that charges ‌customers based on ⁠usage, ⁠instead of a subscription-based service, reflecting a broader reset in AI economics and raising costs for enterprises.