NCF, bouquet curbs hurting TV consumer experience: Esya Centre study

Indian television consumers continue to value traditional TV services despite the rise of streaming platforms, but dissatisfaction with pricing structures and regulatory interventions around channel packaging may be undermining consumer experience and broadcaster economics, according to a study by the Esya Centre.

The report, “An Empirical Assessment of Regulatory Design and Consumer Experience in Indian Broadcasting”, argues that television remains deeply embedded in Indian households, particularly for family viewing, news and live sports. However, consumers increasingly associate frustration with billing complexity and subscription costs rather than content quality.