‘AI performs best when tied to workflows and data’: Arun Kumar Parameswaran, EVP & MD, Salesforce, South Asia
As Indian enterprises accelerate the shift from AI pilots to production-scale deployment, Salesforce is placing its bets on Agentforce – a platform designed to embed autonomous AI agents directly into enterprise workflows. These agents go beyond chat-based assistance, with the ability to reason, use enterprise data and execute tasks across functions such as sales, service and operations. In this interview, Arun Kumar Parameswaran, EVP & MD, Salesforce, South Asia, speaks to Sudhir Chowdhary on why India is fast emerging as a key growth market for agentic AI – and what it means for the next phase of enterprise transformation. Excerpts:
