Zee Entertainment: Why an 18% linear TV margin crash keeps Motilal Oswal ‘Neutral’ with 9% downside potential

Motilal Oswal Financial Services maintained a ‘Neutral’ rating on Zee Entertainment Enterprises with a target price of Rs 80. This implies a 9% downside from its current market price. The brokerage house in its report noted that the continued decline in advertisement revenue, contraction, rising costs and other factors were behind its cautious stance.

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