AI-led memory crunch may push smartphone, PC prices up 5–10%

Smartphones and PCs could become 5–10% more expensive over the next 12–18 months as artificial intelligence (AI)-driven demand for advanced memory chips continues to tighten supply.

According to the India Electronics and Semiconductor Association’s (IESA) estimates, some consumer electronics categories could see price increases of 10–15%, depending on memory requirements, as manufacturers increasingly prioritise high-margin memory products used in AI infrastructure.