AI driving productivity gains with steady headcount: Epsilon India head

Epsilon, the technology and marketing services arm of Publicis Groupe, is delivering significantly more with roughly the same headcount as AI raises productivity across software development and operations, its India managing director Pratik Nath said on Friday.

Multinational companies that have been expanding their offshore ‌tech hubs ⁠in India ⁠to cover functions such as software development, finance, cybersecurity and R&D, are leveraging AI ​to maintain competitiveness as the technology shakes up traditional business models across the ​globe.