Salesforce not building AI to displace humans: Vala Afshar

Global tech major Salesforce is focused on creating ‘digital labour platforms’, a senior company official said on Monday, making it clear that the company is not building artificial intelligence to “displace humans”.

Vala Afshar, the chief digital evangelist for it, said that the customer relationship management (CRM)-focused company moved 3,000 employees into sales roles as it implemented its own agentic AI tools.

“We’re building a workforce of AIs. But we’re not building AIs to displace humans. We’re building AIs to augment and create boundless potential in our humans,” Afshar told reporters here.