EY Canada on removing AI report from website: ‘Reviewing the circumstances that led to…’

EY Canada has removed a report on loyalty rewards programmes from its website after researchers identified several mistakes. The report, which was allegedly AI-generated, apparently included AI hallucinations, inaccurate citations and references to studies that do not exist. The consulting firm said it is now “reviewing the circumstances that led to this article’s publication” following scrutiny over the report, titled *Points of Attack: Uncovering Cyber Threats and Fraud in Loyalty Systems*, Financial Times reported.

The research group at GPTZero found that the report, which is used by EY consultants in Canada to market cybersecurity services, reportedly contained fabricated data and misattributed citations and references to a non-existent McKinsey report.