TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStar
JioStar on Friday said TATA IPL 2026 has recorded its highest-ever combined reach of 1.1 billion viewers across television and digital platforms, as the tournament heads into a tightly contested playoff race.
According to the company, the ongoing season has seen sustained growth in audience engagement across screens, driven by the unpredictability of the points table and rising interest in regional and connected TV viewing.
