Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goal
Streaming platform Lionsgate Play, which recently transitioned from Lionsgate ownership to a management-led buyout led by long-time executive Rohit Jain, is targeting the creation of at least Rs 1,000 crore worth of intellectual property over the next few years as it sharpens its India ambitions with a stronger push into premium content, AI-led production and multi-platform monetisation.
The company is looking to transform itself from a distribution-focused streamer into a full-stack entertainment company with a sharper focus on franchise-building, original content and technology-led storytelling.
