Samsung strengthens enterprise push with AI-powered Business Experience Studio in Gurugram

As businesses across India increasingly adopt artificial intelligence and connected technologies to improve operations, Samsung is expanding its enterprise ambitions with the launch of its new Business Experience Studio (BES) in Gurugram.

The studio, inaugurated on Wednesday, is designed as a live demonstration centre where enterprises can experience AI-powered, integrated solutions tailored for multiple industries, including retail, banking, healthcare, education and hospitality.

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