InMobi acquires AI platform MobileAction to drive growth in iOS ecosystem
Softbank-backed advertising technology firm InMobi has acquired San Francisco-based MobileAction for an undisclosed amount to strengthen its presence in Apple’s iOS space, the company said on Thursday.
Founded in 2013 and headquartered in San Francisco, MobileAction is a pioneer in AI-driven app analytics and a trusted growth partner for app developers and marketers worldwide.
The company is best known for its expertise in Apple ads and App Store Optimisation, helping marketers improve discoverability and performance.
