Google offers changes to spam policy to avert EU antitrust fine
Alphabet’s Google has offered to change its spam policy criticised by publishers, according to a European Commission document seen by Reuters, in a move that may help it stave off an EU antitrust fine.
The U.S. tech giant found itself in EU regulators’ crosshairs after publishers complained about its site reputation abuse policy. It targets the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals, commonly referred to as parasite SEO.
