AI features influence 89% of smartphone buyers in India: Flipkart-Counterpoint study

Artificial Intelligence (AI) has emerged as a core factor in smartphone purchases in India, with nearly 89% of users influenced by AI features, according to a joint report by Flipkart and Counterpoint Research.

The ‘Smartphone Insights Report 2026’ highlighted a fundamental shift in the Indian smartphone market, noting that consumers are moving away from specification-driven upgrades toward experience-based decisions.