Platform economy driving restaurant marketplace

For the better part of India’s food service history, a restaurant’s address was its destiny. Success was less a matter of culinary merit than a hostage of real estate. If you lacked the high-street frontage or the corner-plot visibility, you simply didn’t exist in the wider market. A brilliant kitchen on a quiet lane was, by any economic metric, a silent one. Small eateries remained balkanised, their ambitions capped by the physical reach of their local alleyway.