Amazon is replacing traditional titles in Ring and Blink units, memo says: ‘As Builders, we define and ​reward success through…’

Amazon is experimenting with replacing traditional job titles in parts of its organisation. According to an internal memo reviewed by the news agency Reuters, the change will affect product-focused employees in its Ring and Blink units, where workers will no longer use titles such as “senior” or “lead.” Instead, employees will be referred to as “builders,” while managers will be called “builder leaders.” This change comes as part of a broader effort to reshape internal structure and reduce hierarchy.

In an internal memo (seen by Reuters), Jason Mitura, Amazon’s chief product officer who is overseeing the transition, wrote, “We’re committed to making this an organization of the future, and that means being transparent and open to change.